The famous Gfespot Blog!

« back to blog

Everything You Need to Know About Google Search Console

0 comments 17 Sep 2015

Yes, this is another technical post, but don’t skip it just because you might not be good with this kind of stuff. We’re going to teach you everything you need to know about Google Search Console, previously known as Google Webmaster Tools. These instruments, which are free by the way, will help you better understand how your site is indexed and will help you figure out how to optimize your pages in such a way as to provide the best and quickest user experience possible, which in turn will provide you more clients.


In order to get started, all you need is a Gmail account. If you don’t have one, just make one real quick. Afterwards you can keep track of your analytics easily. Afterwards, while you’re logged in to your Gmail account, head over to Google Search Console, and click the “Add A Property” button on the right, a little under your avatar, to add your site. Copy-paste your website’s URL, enter it and click Continue. Afterwards you will have to verify your website, which you can easily do from your EscortBook dashboard.


Select “Alternate Methods” and click on the HTML tag option. A meta tag will appear right under it. You can click on “Show me an example” and simply copy-paste the code like you can see in the picture below.

 



Afterwards, head over to EscortBook and sign in to your account. Go to Settings -> General Settings and copy-paste that code into the Google Webmaster Key slot. Then just click Update. And that’s it! That’s all you need to do to start using Google Search Console.

 



Now that we’re done with that part, let’s talk about the ways you can use Google Search Console to optimize your website.


There are a lot of tools on the Google Search Console, but you only really need to pay attention to a couple of them that are of utmost importance. Here are our favorites:


1. HTML Improvements – this section collects information on your meta description, titles and non-indexable content. Meta descriptions and titles are read by Google in order to better understand your pages and content. To add a meta description on EscortBook, simply go to your dashboard and click to edit each individual page. Add your description in the slot. It should contain parts of your title, some keywords, and should be coherent and attractive as this description will appear in searches under the link. Google Search Console will let you know what pages are missing meta descriptions, so you’ll know what needs updating. Don’t copy-paste text from anywhere else as this will give you headaches in terms of indexable content. Google doesn’t like repeat text.




2. Sitelinks – If you have given up on certain pages over time and deleted them, your links might still show up on Google. In order to find out if you have any dead links, Google “site:mysitename.com”, where mysitenameis your actual website, and see what pops up in the search. If you’re seeing links that you don’t have on your site anymore, copy them and paste them in “Demote this sitelink URL”. This will help Google better understand your content and send prospective clients to the right active pages.


3. Search Traffic – The entire search traffic data will be great for you. You can see what organic traffic you’re receiving from Google, the countries that people come from, as well as the devices they’re using (desktop, smartphone, tablet).




4. Google Index & Content Keywords – Here you can see how well Google is indexing your site, as well as the most important and most used keywords on your site. It’s not the best tool of this kind out there, but it does sometimes provide some helpful insight.


5. Sitemaps – By adding a sitemap to the Google Search Console you are basically giving Google a clear layout of your whole site. This is essential if you want your website to be well indexed. To add your sitemap, click the Add or edit Sitemap button and enter your website’s URL + “sitemap.xml” (i.e http://test123.escortbook.com/sitemap.xml).


Don’t be afraid to read the Google Search Console documentation for each of these tools if you’re interested in learning more, and remember to not give up if there is something you don’t understand. Take each tool and step one at a time, and take a break whenever you feel like there is too much information to remember. Eventually you will get them all right! 

Create an account or login to post comments
This site uses cookies

We use cookies to customize content and announcements, to offer social network functions, and to analyze traffic. We also deliver social network, publicity, and analysis partners information regarding the way you use our website. They can combine this information with data that is offered either by you or collected after using their services.

Required Preferential Statistics
Required cookies help make a website usable by activating key functions such as page browsing and access to secure areas of the site. The latter cannot properly function without them.
Name Provider Scope Type
PHPSESSID www.escortbook.com Session HTTP
_cfduid .escortbook.com 1 year HTTP
gdpr_* [x3] .escortbook.com Cookie used to store the preferences of the Cookies Usage Policy Agreement 1 year HTTP
Cookies declaration updated at 05.17.2018