Branding is crucial for agencies
and independent escorts alike. A solid and well-defined brand will make you
stand out in the industry and will make your clients remember you more easily.
Advertising yourself online and in social media is also much simpler when you
have a consistent image. This is why branding is extremely important in transforming
your business into a resounding success.
When creating your brand, follow
these simple steps and pay attention to the details:
1. Select or Discover your Niche
Whether you’re just starting out
in the business or have been an escort for quite some time, knowing your target
is key. What type of clients do you cater to or wish to cater to? And what best
represents your set of skills? Are you a luxury escort, BBW, dominatrix etc.?
By knowing your customers and
knowing exactly what they want, you can adapt your image, website and texting.
Don’t try to please everybody and suggest that you are everything any type of
client could want or wish for. Rather, think about the things you excel at as
an escort.
2. Remain Consistent
Once you’ve settled on a niche,
review your image and make sure everything is in accordance with your brand.
Using keywords to improve your SEO is not enough if your website or photographs
do not fit the brand you’re selling.
For example, if your focus is in
BDSM, make sure everything reflects whether you are a dominatrix or a
submissive. If you fit the first category, go for provocative photos, maintain
a commanding tone in your text, messages and newsletters, and pick a bold
design for your website. If you receive incalls, make sure the same image
applies to your place of business as well. Whatever your niche, try to remain
consistent. Your clients will be more relaxed, knowing what to expect.
Don’t forget to always update
your pictures and other content as well on a constant basis. This way, your
customers will feel like they’re always in touch with you and will look forward
to booking you. Your working persona is your brand after all, and you have to
always keep your patrons interested and focused on your activity.
3. Advertise
Whether you’re paying to
advertise your business or doing it for free using social media sites, remember
to always target your particular type of clients. If you’re using paid ads,
don’t opt for just generic adult sites. Pick websites that are closer to your
niche that can host your ad. If you’re using Twitter or other social media
sites, follow and interact with the right people. You can also check out what
other escorts in your niche are doing in this regard and follow their lead.
One of the best ways to advertise
your business is by listing in free escort directories. We personally recommendescortdirectory.com because, unlike other similar sites, all their profiles are
regularly verified and updated, creating a trustworthy setting for new clients.
Registering on other directories such as cityoflove.com is also a good idea.
The more sites you’re listed on, the more customers you can expect to receive!
We hope these tips helped to give you some ideas on how to create or
improve your personal brand. Leave us a comment with some of your own
experiences with branding and other tips you’re willing to share. You can also
suggest other topics you’d like to read about on our Escortbook Blog.